Blue ocean strategy powerpoint templates present better. Blue ocean strategy is a powerful framework for finding new business opportunities. View essay blue ocean from mrkt 5500 at university of southern california. The value of having a blue ocean strategy is better understood when compared to a red ocean strategy. Pdf preventing blue ocean from turning into red ocean. Key words blue ocean strategy, case study, itunes, netflix. Blue ocean shift espanol pdf ocean blue sanded grout red ocean strategy 15fen finding the blue ocean in chinas fresh food blue sky day trading strategy case study. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Bhd is a highly experienced company provides turnkey manufacturing solutions.
Blue ocean strategy case studies case studies in business. It is only an illustrative orchestration of this case study. This blog article takes a look at what kind of roi some companies have achieved by implementing a blue ocean strategy by w. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. Updatedrevised 2016 the media industry in pakistan is rapidly growing. Blue ocean strategy is a marketing theory and the title of a book published in 2004 that was written by w. Business growth training program is specially designed for entrepreneurs and business owners seeking exponential growth in their business. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Aim of this dissertation is to investigate whether eataly, the largest wine and food marketplace of the world, entered a blue ocean via business model innovation. In short, you create a blue ocean by focusing on the factors that customers really care about, while discarding factors they dont. The purpose with this article is to analyze the blue ocean phenomenon in depth. Blue ocean strategy is an opportunitymaximising riskminimising strategy. The blue ocean that disappeared the case of nintendo wii.
With more than 10 years of experience serving a large customer base in manufacturing and handson expertise in programming, software and statistical data analysis combine with six sigma and lean manufacturing methodology, we help our clients to solve complicated operation problems. Blue ocean strategy business competition in india by viral. Nino benetasrecko butoracsven stjepan novakjadranka saricsanja sijanecmargarita zlatkova 2. Blue ocean strategy theranos case study prepared by. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case based method. But its not always clear how to create a blue ocean strategy for yourself. Blue ocean strategy pushes companies to create new industries and break away from the competition.
Robinson helped blue ridge product solutions consolidate vendors to support their needs. Pdf a researched case study on blue ocean strategy. Vivek bindra unveils the secret of accelerating your business growth to an exponential level. This automotive industry case study highlights the common pattern underlying successful blue ocean strategic moves. Their core business is to plan, negotiate, buy and release. Gillettes blue ocean strategy case study and accompanying teaching materials illustrate how new demand is created by looking at noncustomers. Studies over 150 blue ocean creations in over 30 industries spanning more than 100 years from 1880 to. So great was the blue ocean ford created that the model t replaced the horsedrawn carriage as the primary means of transport in the united states. But its much more common for a blue ocean to be created from within a red.
Red oceans are all the industries in existence today, they are increasi. Pdf a researched case study on blue ocean strategy implementation. A researched case study on blue ocean strategy implementation. I thought id give you some excerpts from the book and use my current startup as a case study to explain some of the blue ocean concepts. Based on a study of 150 strategic moves spanning more than 100 years across 30. Bos0010a this case was written by pinal shah under the direction of joel sarosh thadamalla, ibscdc. Individual chapters from the best selling blue ocean strategy book are also available from the case centre. Blue ocean strategy and new business models in the food. Updatedrevised 2016 the media industry in pakistan is rapidly. The blue ocean strategy teaching note reference no. Blue ocean strategy how to create uncontested market space and make the competition irrelevant w. Achieved via the delivery of features that have a highest marginal benefit to customer needs.
The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Chan kim and renee mauborgne, professors at insead. Blue ocean strategy, business case studies in business models and business strategy cases, structured assignment,to be used alongwith case studies covering all the areas of business management. The main finding is that even if a company can create a blue ocean very fast with the right value proposition at the right time, it may be shorttermed and may be transformed into a red ocean again within 12 years, unless the companys competitiveness is safeguarded. Blue oceans refer to a strategic move, which makes the market free of competition. Lge had more than 72,000 employees working in about 77 subsidiaries and. Sina insurance company zahra jedi1, hassan esmaeil zade2 2and zeinol abedin rahmani 1department of executive management 1department of teacher training university, alamatabatabai campus, lorestan, iran author for correspondence abstract the blue ocean method is one of the new. Pdf impact of blue ocean strategy on organizational. The authors explain why marvel is such a good example of blue ocean strategy and why the case is both fun and informative. I hereby declare that i worked out the diploma work asit applied to blue ocean. Blue ocean strategy bos is a management concept which. Blue ocean strategy is a difficult concept to apply in practice.
Just because blue ocean space is almost competitionfree, its not good to get too comfy because new competitors will emerge and beat you at your own game a typical case where your blue ocean space. Examining the emergence and evolution of blue ocean. Bos0010a1 this teaching note was written by pinal shah and vara vasanthi under the direction of amy sonpal, icfai business school research centre, ahmedabad. This case lg electronics, the blue ocean strategy focus on lg electronics, inc. Developing country studies the blue ocean strategy. My one observation is that the section on change is rather portable and not particularly blue ocean though is a decent essay on change.
The concept of blue ocean strategies is new in the business world as it was first published in 2005 in the bookmanual blue ocean strategy, by w. Blue ocean shift is the definitive guide to shift you, your team, and your organization to new heights of confidence, market creation, and growth. Before we dive into blue ocean strategy examples, lets get clear on what a. Pdf developing country studies the blue ocean strategy. But many companies have done their homework and succeeded thanks to this strategy. Sep 15, 2014 business growth training program is specially designed for entrepreneurs and business owners seeking exponential growth in their business.
Implementing the blue ocean strategy is, simply put, a gargantuan task. The goal is to better understand the underlying dynamic strategies in the form of interactions between theory and management practices. Featured case series blue ocean strategy the case centre. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. By that we can see that there is a lot of interest by the business people and academics around the world about that subject. Industry must concentrate production processes which are environmentfriendly. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean. Blue ocean strategy is based on over decadelong study of more than 150 strategic moves spanning more than 30 industries over 100 years. Therefore, the current study provides some support for the view that.
Updated revised 2016 the media industry in pakistan is rapidly. While blue ocean space is a comfortable zone, it might be unhealthy for business leaders in the long run. For many of the case studies, teaching notes are available. The blue ocean team shares case studies, stories and practical insights related to the blue ocean tools and principles developed by chan kim and renee mauborgne. I have used blue ocean strategy tools and applied them into practise.
Based on a study of 150 strategic moves spanning more than 100 years and 30. Best of dr vivek bindra monopoly blue ocean strategy. Chankim renee mauborgne harvard business school press boston, massachusetts fmkim. The market universe is composed of two types of oceans. One is to launch completely new industries, as ebay did with online auctions. Blue ocean strategy including examples and pdf download.
This study is based on the pros and cons of the blue ocean strategy bos that offers users a framework for creating uncontested market space and diverts the views from the current competition to. There are 10 tips which have been given to the audience by dr. Of course any strategy will always involve risks be it red or blue. Blue ocean strategy business competition in india by. Case study analysis of its implementation in 14 different agencies in malaysia. By focusing on strategies of competition in established industries, companies and researchers have overlooked the value of creating new market spaces where there are no competitors. This study illustrates the ease of application of blue ocean strategy in practice with the case study of a room escape game organisation. Value innovation strategy competes in an uncontested market space. Lg electronicsthe blue ocean strategy case studybusiness. Although established industries red oceans are growing increasingly cluttered, few companies are currently attempting to create new markets. This blog article is a overview of some of the key points of the book by w. Cirque du soleilcase analysiscotrugli business school mbateam 6. Our blog is there to help you shift your mindset, go beyond competing, and create your own blue ocean, whether in business, government, or personal life.
The second one introduces the background knowledge of my research, definitions of strategy, ten schools of strategy and the blue ocean strategy. From theory to practice case solution, red oceans and blue oceans. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by worldrenowned professors chan kim and renee mauborgne. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Red ocean vs blue ocean strategy differentiation or low cost differentiation and low cost compete in existing market space create uncontested market space segment existing customers attract noncustomers. How to create uncontested market space and make the competition irrelevant, 8. I do think a number of the case studies have been fitted to the theory and the authors might have sought out only examples that fit the theory but overall this is a decent read and compelling. The case company of this study supplies a wide range of wood processing.
Sina insurance company zahra jedi1, hassan esmaeil zade2 2and zeinol abedin rahmani 1department of executive management 1department of teacher training university, alamatabatabai campus, lorestan, iran author for correspondence abstract the blue ocean method is one of the. Chan kim and renee mauborgne focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors. Jul 17, 2018 implementing the blue ocean strategy is, simply put, a gargantuan task. It is being published in a recordbreaking 44 languages and is a bestseller across five continents.
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